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Company: Rowan University
Date Posted: March 1, 2016



The Associate Director of Annual Giving will provide strategic direction as well as short-range planning for University's Annual Giving program including the annual Employee Charitable Campaign, the Senior Class Giving Program, the Day of Giving, and will assist with the annual solicitation of the volunteer groups and boards. The Associate Director will develop, execute and manage a comprehensive annual giving program, including development of a coordinated matrix of communication and solicitation strategies involving email, direct mail, phone, social media, personal solicitation and volunteer management, all focused on shaping a sustainable tradition of annual support from alumni, friends, parents, staff and students. The Associate Director will oversee the Phonathon Manager who is responsible for managing the student phonathon program.

The Associate Director of Annual Giving will be a member of the Division of University Advancement's Senior Management Team, which consists of all direct reports to the Senior Vice President, and the managers of the Division's major functional units. This leadership team develops strategies to address the opportunities and challenges facing the Division.

The position's key challenges and opportunities include, but are not limited to:

  • Develop a comprehensive strategic plan that integrates all annual giving initiatives, setting and achieving aggressive goals regarding funds raised, donor retention, trustee and alumni participation, increasing annual fund restricted and unrestricted gifts;
  • Collaboratively create strategies for cultivation, solicitation and stewardship of alumni, parents, students, friends, staff and trustees through direct marketing, electronic communications including social media, and individual relationship management;
  • Work in cooperation with Advancement and University leadership to ensure that marketing and communication expenditures produce optimum returns in terms of donor acquisition, retention and dollars raised, coordinate and complement communications strategies for other Division areas such as Alumni Engagement, and support the branding and messaging within University guidelines;
  • Employ a data-driven decision-making model using predictive modeling, marketing research and national best practices;
  • She or he will manage the position of Phonathon Manager to set and achieve goals/strategies for the Call Center program, student philanthropy, parent giving, online campaigns, and alternate channels.
  • Work in cooperation with the Director of Advancement Services to foster the growth of best practices in the supporting areas of gift processing and data management as related to annual giving and the University as a whole;
  • Provide strategic direction and long and short-range planning for all these areas in the context of identifying, cultivating and stewarding prospects to increase philanthropic support for The Rowan Fund, consistently working to upgrade donors, increase the number of leadership donors ($1,000+);
  • Appreciate annual giving as the enabling component of successful major and gift planning programs and develop effective policies and procedures for activity coordination with those areas;
  • Coordinate fundraising efforts with resource development initiatives to achieve integrated promotion of philanthropy, including broad promotion of funding priorities, fundraising themes, and methods of gift giving; knowledge and experience specific to successful creation and execution of social media strategies to maximize giving, especially among current students, young alumni and reunion classes;
  • Strategize and monitor all budget expenditures on a regular basis throughout the year, develop budget, quarterly projections, and long-term budget projections; and
  • Collaborate with Rowan University senior staff to develop, maintain and integrate state-of-the-art alumni relations and fundraising programs.


  • Bachelor's degree required;
  • Proven ability to achieve goals, including dollars raised, donor retention and participation;
  • Experience and strong working knowledge of all aspects of annual fund programs, including demonstrated experience in developing an annual strategic plan;
  • Understanding of effective marketing techniques for both broad-based and highly segmented audiences at all ages and life stages, from faculty and staff, to current students to parents, from alumni non-donors, to long-term donors, including non-alumni donors and trustees;
  • Proven ability to effectively analyze and segment data and strategize based on detailed analytics;
    Demonstrated understanding of social media and new technologies;
  • Experience engaging and supporting volunteers, alumni, students, and parents in a manner that generates excitement, facilitates action, deepens commitment, and increases support;
  • Demonstrated ability to strategically and effectively navigate within multifaceted organizational environments, ideally demonstrated through direct experience within a complex research university setting;
  • Demonstrated ability to take primary responsibility for a diverse number of projects and to complete them in a timely manner with limited supervision;
  • Leadership and inclusive management skills to direct a results-oriented and cohesive Phonathon team, while maintaining best practices, camaraderie, and shared accountability;
  • Collaborative and resourceful team member, who can build consensus through creativity, insight, and transparency;
  • A balanced and strategic risk taker who applies an entrepreneurial approach to engagement and fundraising strategies in order to create momentum and leverage resources;
  • Understanding of data-management systems;
    Rowan University values diversity and is committed to equal opportunity in employment.
    Requirements include: a Bachelor's degree and a minimum of three years of relevant work experience in annual giving/fundraising in the field of higher education and/or relevant industry experience.

This position requires a broad knowledge of the principles of fundraising including the ability to participate in all aspects of the giving cycle, as well as best practices within the field of annual giving, including call, direct mail, online and in-person solicitation. Excellent verbal and written communication skills, including handling confidential information with tact and professionalism, as well as the ability to work with all levels of the University community, including volunteers, students, faculty, department heads and deans is required. Project management and organizational skills are essential, including the ability to develop action plans and budgets. Attention to detail is critical. The candidate must possess high energy and have the ability to set priorities and meet deadlines, while balancing multiple projects and performing assignments accurately to a timely and successful completion. Weekend and evening work, as well as the ability to travel, is required.

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